Players-Sb

Introduces Exclusive Suite of Checking, Check Card Game and Recognition Card
Products for all 30 MLB Teams
Releases new study determinations on Opening Day mental attitudes and behaviours among
fans NEW YORK, March 31 /PRNewswire/ -- Inch response to America's deep-rooted
passion for baseball, Depository Financial Institution of United States today announced the handiness of
MLB(R) banking, an sole new suite of personal banking merchandises for
fans of all 30 Major League Baseball Clubs. MLB banking is the only
nationwide portfolio of Club-specific checks, MasterCard(R) bank check card game and
credit card game that are complemented by particular wages for fans of America's
National Pastime. (Logo: ) To observe the launch of MLB banking, Depository Financial Institution of United States also unveiled
"You Know Baseball," a new political campaign designed to prosecute fans with MLB
Club-specific triviality and a opportunity to win an all-expense paid trip to the
2008 MLB All Star Game(R) in New York. "As the Official Depository Financial Institution of Major League Baseball, we're proud to assist our
partners unfastened an exciting new season and make chances for fans
everywhere to demo their passionateness for baseball game through their everyday
transactions," said Susan Faulkner, Deposits and Student Lending executive,
Bank of America. "Through MLB banking, our clients can make a
personalized banking experience that conveys them closer to the athletics they
love." The introduction of MLB Banking and the "You Know Baseball" campaign
coincides with the consequences of a new Depository Financial Institution of America-sponsored study that
delves into the mental attitudes and behaviours of devouring baseball game fans on Major
League Baseball's Opening Day - the long-awaited seasonal right-of-passage
for infinite fans when exhilaration for the game is high and every squad has
a shot at the pennant. "Bank of United States goes on to function as an of import spouse to Major
League Baseball and drama such as a seeable function in our sport," said Tim
Brosnan, Executive Frailty President, Business, Major League Baseball. "With
MLB Banking, fans have got another manner to show their passionateness for their
favorite Baseball Club and experience our national interest in new and exciting ways
for old age to come." MLB Banking Fans can sign-up for MLB banking at over 5,700 Depository Financial Institution of United States banking
centers, at choice MLB events, or online at
. They can also larn about the many
product characteristics and fiscal benefits associated with MLB banking,
including: -- Custom-Made bank checks and statements, MasterCard-branded bank check card game and
recognition card game with favourite MLB Baseball Club or MLB silhouette hitter logotype and
designs
-- Particular benefits associated with the Depository Financial Institution of America's popular Keep the
Change(R) nest egg programme that automatically units of ammunition check card
purchases up to the nighest whole dollar and transportations the difference
from the customer's checking business relationship into their Depository Financial Institution of United States savings
account. For MLB banking customers, the depository financial institution will fit 100 percentage of
the Keep the Change transportations for the first three months. Thereafter,
Depository Financial Institution of United States will honor MLB banking clients by matching 10
percentage of their Support the Change transfers, which stands for double the
5 percentage lucifer for standard Keep the Change accounts. The maximum
yearly sum lucifer is $250.*
-- MLB(R) Extra Bases(TM) wages points for every nett retail dollar spent
using an MLB banking recognition card. Accumulated points can be redeemed
for a broad scope of alone rewards, including: hard cash and airline
tickets; game tickets and officially licensed Major League Baseball
merchandise; very important person on-field entree during pre-game activities; the
chance to throw out a ceremonial first pitch; or MLB authenticated
game-used memorabilia
-- Particular Affinity Advantage/Prime rates on CDs, IRAs and money market
nest egg accounts. You Know Baseball Depository Financial Institution of United States is supporting the introduction of MLB banking with a
new selling political campaign called "You Know Baseball." Designed to engage
baseball fans locally and at the national level, "You Know Baseball"
features print, point-of-sale and online advertising, an online trivia
challenge that diagnostic tests a fan's in-depth knowledge of the sport, its squads and
individual players, and a opportunity to win an all-expense paid trip to the
2008 MLB All-Star Game in New York. The "You Know Baseball" political campaign also
provides fans with downloadable tools to assist them - and those around them
- experience the exhilaration of Opening Day. To larn more, visit
. Survey Reveals Fans' Opening Day Psyche Trends toward merchandises and services that tin be personalized or
customized based on consumer passionatenesses and loyalties have got been steadily on
the rise. Major League Baseball fans - legendary for their passionateness for the
game, their individual squads and especially their love of the sport's
Opening Day - are among consumers responding to that individualized
attention, according to a new Depository Financial Institution of America-sponsored survey. The survey, entitled "The 2008 Depository Financial Institution of United States Survey of Baseball Fan
Psychology," was commissioned to more than fully explicate devouring Major League
Baseball fan mental attitudes and behaviour at the start of a new season. Among the
key findings: -- One in five fans would lose an of import concern meeting to go to an
Opening Day game. -- One in seven fans have made an alibi to a boss, partner or significant
other regarding their whereabouts while attending an Opening Day game. -- Nearly one in four fans listen to or ticker the Opening Day game at
work. -- Nearly one in five fans demo utmost dedication to Major League
Baseball even when house hunting, factorization into their determination the
distance to an MLB stadium. That passionateness also correlatives directly to the banking penchants among
Major League Baseball fans. According to the survey: -- Nearly one in three fans study they are interested in MLB-branded
credit cards, bank check card game and bank checks which offering wages specific to
their favourite Major League Baseball Club. -- One in four fans would prefer to utilize a depository financial institution that offerings MLB-branded
products and services. "Every information point underlines that the athletics is so of import to the
lives of Major League Baseball fans that they construction their lives and
routines around their favourite team," said Dr. Daniel Wann, Professor of
Psychology at Gilbert Murray State University who surveys the psychological science of sports
fans for decades. "The game is a cardinal portion of these individuals' identity,
and with so much of themselves invested in their favourite team, their
desire to link is almost limitless." The survey, conducted by Eva Braun Research, was administered by phone
between the days of the month of March 7-16, 2008 to a random sample of 500 devouring Major
League Baseball fans countrywide with an further sampling of 300 fans in
Boston, Los Angeles and New York. Respondents were asked a series of 23
questions about their general attitudes, behaviours and rites associated
with their passionateness for Major League Baseball. Major League Baseball Properties The Major League Baseball Clubs formed Major League Baseball Properties
(MLBP) in 1966 as the Clubs' agent for selling and hallmark licensing
and protection. Major League Baseball Properties Inc. is responsible for
managing consumer licensing activities, developing national advertising
campaigns, cultivating sponsorship chances with major consumer brands
and corporations, growing the game and the concern of baseball game outside the
United States, and creating national selling programmes in concurrence with
Clubs, broadcast rights holders and national sponsors. MLBP also runs a
full- service picture and audio production unit of measurement (Major League Baseball
Productions), a publication division and a stock photograph licensing agency, and
manages logistics for the All-Star Crippled and World Series championship
games, as well as all other particular events. Depository Financial Institution of America Depository Financial Institution of United States is one of the world's biggest fiscal institutions,
serving individual consumers, little and center marketplace concerns and large
corporations with a full scope of banking, investing, plus direction and
other fiscal and risk-management products and services. The company
provides odd convenience in the United States, serving more than than than 59
million consumer and little concern human relationships with more than 6,100
retail banking offices, nearly 19,000 ATMs and award-winning online banking
with nearly 24 million active users. Depository Financial Institution of United States is the No. One overall
Small Business Administration (SBA) loaner in the United States and the No.
1 SBA loaner to minority-owned little businesses. The company functions clients
in 175 states and have human relationships with 99 percentage of the U.S. Fortune
500 companies and 83 percentage of the Global Luck 500. Depository Financial Institution of America
Corporation stock (NYSE: ) is listed on the New House Of York Stock Exchange. Depository Financial Institution of United States N.A. Member FDIC. *Keep the Change matching finances are paid annually after the anniversary
of registration up to a upper limit of $250 on business relationships that stay unfastened and
enrolled. Eligible nest egg business relationships include Regular Savings (or Market Rate
Savings in Washington and ID), which necessitates a lower limit gap balance of $100 ($1
in Washington and ID) and pays a variable yearly per centum output that is 0.20% as
of 3/31/2008. Money Market Savings business relationships are also eligible. Purchases
with co-branded, rewards or standard atmosphere card game are not eligible for matching. Duplicate finances will be reported to the Internal Revenue Service on Form 1099. Fees may reduce
earnings. Keep the Change patent of invention pending.